STWF Sports | ARLINGTON, Texas | April 8, 2026 — The Dallas Wings continue to build momentum off the court, announcing Wednesday a multi-year collaboration with CVS Health that signals another major step in the franchise’s rapid growth.

The agreement, which begins with the 2026 WNBA season, includes marquee jersey patch placement featuring CVS Pharmacy—the retail division of CVS Health—along with prominent branding on the Wings’ home court at College Park Center. Beyond visibility, the partnership extends into the community, with CVS serving as the presenting partner of the Wings’ youth basketball programs across Texas.

Aligning Mission and Impact

For the Wings, the collaboration reflects more than a traditional sponsorship. It represents a shared commitment to community engagement, health awareness and social impact.

Team CEO and Managing Partner Greg Bibb emphasized the alignment between the two organizations’ values.

“We are thrilled to announce this marquee agreement with CVS,” Bibb said. “What makes this sponsorship particularly unique and valuable to the Dallas Wings are the shared values and priorities between CVS and the Wings. Their mission to support local communities, expand access to health care—especially in women’s and mental health—and engage with our players as a force for good aligns directly with who we are as an organization.”

CVS Health, which operates thousands of retail pharmacy locations nationwide, also views the partnership as an opportunity to deepen its presence in North Texas while supporting a rising force in women’s sports.

Expanding Reach Beyond the Court

The collaboration places a strong emphasis on youth development and community outreach. Through its role as presenting partner of the Wings’ youth basketball initiatives, CVS will help expand programming aimed at increasing access to sports, wellness education and community engagement across the state.

Shea Manigo, Senior Vice President of Field Operations West at CVS Health, highlighted the broader vision behind the partnership.

“The Dallas Wings are helping drive the momentum of women’s sports while making a positive impact in communities across North Texas,” Manigo said. “We are equally focused on supporting the health and well-being of the neighborhoods we serve. By promoting local wellness initiatives and expanding access to care, we’re proud to align with an organization that shares our commitment to strengthening communities and inspiring the next generation.”

Wings’ Growth Continues

The announcement marks the latest in a series of significant business milestones for the Wings, who have experienced unprecedented growth in recent years.

The franchise has sold out season tickets in back-to-back seasons for the first time since relocating to North Texas in 2016, leading to record-setting attendance figures. Additionally, the team secured a landmark local media rights agreement with TEGNA station KFAA, expanding its broadcast reach and accessibility across the region.

The Wings have also seen increased national visibility, driven in part by rising television ratings and a roster that continues to generate excitement both locally and league-wide.

This latest partnership with CVS Health further strengthens the organization’s commercial portfolio while reinforcing its commitment to community impact.

A Broader Economic Footprint

CVS Health brings significant resources and reach to the partnership. The company operates approximately 9,000 retail pharmacy locations nationwide and maintains a strong presence in Texas, with nearly 800 stores across the state.

In 2024 alone, CVS contributed nearly $47 billion in economic impact across Texas, while providing substantial community support and sustaining more than 123,000 jobs.

That scale positions CVS as a key partner in helping the Wings expand their initiatives beyond basketball, particularly in areas related to health education, wellness and community development.

Building Toward the Future

As the Wings prepare for the 2026 season, the partnership with CVS Health underscores the organization’s dual focus—competing at a high level on the court while making a meaningful impact off it.

The integration of a jersey patch sponsor, enhanced community programming and expanded brand visibility represents a comprehensive approach to growth, one that reflects the evolving landscape of women’s professional sports.

For Dallas, the message is clear: success is not limited to wins and losses. It is measured in community impact, organizational growth and the ability to create lasting connections.

With CVS Health now part of that journey, the Wings continue to position themselves as one of the WNBA’s most forward-thinking and community-driven franchises.