STWF Sports| FRISCO, Texas| October 6, 2026 — Riders Field will host a new kind of baseball entertainment in 2027, as Boom Ball announced that its 30-city national tour will stop in Frisco on March 27, 2027. The event will bring the fast-paced, fan-focused baseball experience to North Texas while debuting a major new attraction centered on Babe Ruth. Pasted markdown
The 2027 Boom Ball Babe Ruth Hologram Tour will combine the organization’s fast-play format, baseball and softball talent, stunts and audience-driven entertainment with a technological recreation of one of baseball’s most famous moments. Pasted markdown
Using hologram technology, projection mapping, immersive audio and live storytelling, the show will recreate Babe Ruth’s legendary “Called Shot” from the 1932 World Series as the grand finale of each event. Pasted markdown
Riders Field Joins National Tour
Frisco is one of several Texas markets scheduled to host Boom Ball in 2027. The tour is also slated to visit San Antonio on March 20, Austin on April 16 and 17, and Houston on Oct. 2. Riders Field is scheduled for the tour’s March 27 stop. Pasted markdown Pasted markdown
RoughRiders President and General Manager Scott Burchett said the organization is looking forward to bringing the experience to Frisco.
“We are incredibly excited to host Boom Ball at Riders Field in 2027,” Burchett said. “We look forward to introducing this fast-paced brand of entertainment to all our fans in North Texas.” Pasted markdown
The tour’s format is designed to look and feel different from a traditional baseball game. Each approximately two-hour, co-ed event features six innings between the Lucky Llamas and Chaos Crew, with trick plays, high-impact moments and entertainment elements incorporated throughout the show. Pasted markdown
Mixing Baseball History With New Technology
Boom Ball’s biggest addition for 2027 will be its focus on combining baseball history with modern event production.
Lauren King, Boom Ball’s vice president of marketing, said the tour is designed to create an experience that reaches both longtime baseball fans and younger audiences.
“Boom Ball is about creating unforgettable moments for kids and families,” King said, adding that the organization wants to connect the history of the game with entertainment and shared fan experiences. Pasted markdown
The Luminary Group, which represents the Babe Ruth League, Inc. and the Family of Babe Ruth, also emphasized the goal of introducing Ruth’s legacy to a new generation while preserving the historic moments associated with his career. Pasted markdown
Community Impact Remains Part of Tour
While the technology and production elements will expand in 2027, Boom Ball also plans to continue its partnership with St. Jude Children’s Research Hospital, incorporating charitable initiatives throughout the season. Pasted markdown
The 2027 campaign will mark Boom Ball’s second season and will feature enhanced production, expanded fan experiences and the debut of the Babe Ruth hologram concept. Pasted markdown
For Riders Field, the March event gives the Frisco RoughRiders another opportunity to use the ballpark as an entertainment destination beyond the traditional Minor League Baseball schedule.
Fans interested in attending can enter the ticket lottery for the Frisco stop, with select dates on the broader 2027 tour already sold out. Pasted markdown
With baseball, technology, history and live entertainment all sharing the same stage, Boom Ball’s Frisco visit is positioned to give North Texas fans a very different kind of night at Riders Field.
