STWF Sports | FRISCO, Texas | July 20, 2026 — The Frisco RoughRiders have expanded their community and corporate partnership portfolio by joining forces with GDS Wealth Management, an independent financial advisory firm serving clients throughout North Texas.

The RoughRiders, the Double-A affiliate of the Texas Rangers, announced the partnership as part of their continued effort to align with organizations that share the club’s emphasis on community involvement, long-term relationships and family-focused experiences.

Community Impact of the Frisco RoughRiders

GDS Wealth Management has already established a presence at Riders Field during the 2026 season. The firm served as the official sponsor of Backyard Baseball Night on May 22, a themed promotion designed to celebrate the popular youth baseball video game and connect fans with the nostalgia of the sport.

The company also sponsors the on-deck circles at Riders Field, providing GDS with a visible role during each RoughRiders home game while introducing its brand to fans, families and business leaders across the growing Frisco market.

“Partnering with the Frisco RoughRiders is a natural extension of our commitment to the North Texas community,” GDS Wealth Management CEO, chief investment officer and founder Glen Smith said. “As GDS continues to grow in Frisco and throughout North Texas, we’re proud to support an organization that brings families together.”

The partnership reflects the shared importance both organizations place on trust, preparation and meaningful community relationships. While the RoughRiders provide entertainment and professional baseball to fans throughout the region, GDS focuses on helping clients build financial strategies designed around their individual goals.

“At GDS, we believe exceptional wealth management begins with relationships built on trust, thoughtful planning and genuinely caring for the people we serve,” Smith said. “We’re excited to be part of the game-day experience while continuing to help individuals, families and business owners pursue their long-term financial goals.”

GDS Wealth Management offers financial planning and investment services for individuals, families, executives, retirees and business owners. Its services include investment management, retirement preparation, tax-efficient planning, estate and legacy coordination and ongoing financial guidance.

The firm operates as an independent, fee-only fiduciary, meaning its advisors are expected to place clients’ interests first when providing recommendations. GDS combines financial expertise with a client-service model centered on transparency, responsiveness and personalized attention.

For the RoughRiders, the agreement adds another North Texas-based organization to the club’s growing network of partners. Team President and General Manager Scott Burchett said the relationship provides an opportunity to connect players, employees and fans with financial planning resources.

“We are incredibly excited to link up with GDS Wealth Management,” Burchett said. “Whether it is for RoughRiders players, staff or fans, smart financial planning is important, and partnering with GDS Wealth Management provides an avenue to help those who need it.”

Corporate partnerships have become an important component of the RoughRiders’ presence in the Frisco community. Beyond traditional ballpark advertising, the organization regularly works with regional businesses to sponsor promotional nights, fan experiences and community-focused initiatives.

The GDS partnership fits that approach by blending game-day visibility with a service that can benefit people at different stages of their financial lives. From young professionals beginning their careers to business owners planning for growth and retirees managing long-term assets, the firm provides guidance across a wide range of financial needs.

Headquartered in North Texas, GDS Wealth Management is located at 2910 Lakeside Village Boulevard in Flower Mound. The company offers complimentary consultations for prospective clients seeking additional information about its planning and investment services.

Through the new agreement, GDS will continue building its presence in Frisco while supporting one of the region’s most recognizable professional sports organizations. For the RoughRiders, the partnership represents another connection between baseball, local business and the North Texas community.