STWF Sports| FRISCO, Texas| August 25, 2026 — The Frisco RoughRiders have added another local flavor to the fan experience at Riders Field, announcing a new partnership with Peach Cobbler Factory for the 2026 season.
The collaboration brings the popular dessert brand directly into the ballpark experience, with Peach Cobbler Factory operating its recognizable orange truck above Section 117. Fans can choose from a menu featuring cobblers, banana puddings, cinnamon rolls and other desserts throughout the season.
The partnership also extends beyond traditional concessions. On Bark in the Park nights, Peach Cobbler Factory will provide pup cups, adding another fan-friendly element to one of the RoughRiders’ most popular promotional events.
The Frisco RoughRiders and Peach Cobbler Factory Partnership
For the company, the partnership represents more than just another retail opportunity.
“Frisco is home for us in more ways than one,” said Kendrick Spring, Managing Partner of Peach Cobbler Factory. “We recently reopened our Peach Cobbler Factory location at Frisco Square and being out at Riders Field this season has been the perfect complement to that.”
Spring also pointed to the atmosphere at Riders Field as a major reason the partnership made sense.
“We genuinely love being at the ballpark, the fans here have been incredible and the energy on game nights is something special,” Spring said. “Peach Cobbler Factory has always been about community and bringing people together over something delicious, and there is no better setting for that than a night at the ballpark with your family.”
That focus on community fits naturally with the RoughRiders’ broader efforts to make games at Riders Field more than just a baseball event. The organization has consistently expanded food, entertainment and promotional offerings designed to make the venue a destination for families across North Texas.
Peach Cobbler Factory adds another recognizable option to that growing concessions lineup.
Founded in 2013, the company has built its brand around desserts designed to recreate the comfort and nostalgia of homemade recipes. Its menu centers on cobblers and puddings but has expanded over time to include a wide range of sweet offerings.
The company now operates in 25 states and continues to expand its footprint through both traditional locations and mobile service options.
At Riders Field, the orange truck gives fans an easy way to add dessert to their game-day routine without leaving the ballpark.
RoughRiders President and General Manager Scott Burchett said the new offering has strengthened an already diverse concessions experience.
“This season, Peach Cobbler Factory has added more incredible dessert options to our already deep concessions lineup at Riders Field,” Burchett said. “If you have a sweet tooth, be sure to check out their truck next to the box office!”
The partnership also creates another connection between the club and businesses with a presence in Frisco and the surrounding area.
In addition to the Frisco Square location, Peach Cobbler Factory also operates in Richardson, giving fans multiple opportunities to visit the brand outside of game days.
For the RoughRiders, the agreement continues a broader strategy of pairing baseball with local partnerships that enhance the in-stadium experience while keeping the organization connected to the community it serves.
For fans, the benefit is much simpler.
Baseball, family entertainment and dessert now share the same stop at Riders Field.
