STWF Sports| KENNER, La.| September 24, 2026 — The Laketown Squadron continue to build the infrastructure around their inaugural NBA G League season, announcing Tixr as the franchise’s official ticket services partner for all home games at the Pontchartrain Center.

The Squadron, the NBA G League affiliate of the New Orleans Pelicans, will use Tixr as the primary platform for ticket purchases, transfers and resale throughout the upcoming season. Fans will be able to manage tickets through Tixr.com as well as the Pelicans mobile app.

For a franchise entering a new market with a new home and identity, the partnership represents another key step in establishing the game-day experience before the first tip.

“The Squadron are stepping into a new market, a new building and a new identity all at once, and that’s a rare chance to build the fan experience from the ground up,” said Nate Liberman, vice president of sports at Tixr. “With modern commerce tools, flexible options for fans and real-time insight into their audience, we’re helping the club establish strong fan relationships from day one.”

Single-game tickets are set to go on sale at 10 a.m., giving fans their first opportunity to secure seats for the team’s debut season in Kenner.

Laketown will play its first home game on Nov. 14 at 11 a.m. against the Mexico City Capitanes, with the opener serving as Hispanic Heritage Day.

Theme Nights Add to Inaugural Season

Introducing the Laketown Squadron: A New Era in G League Basketball

The Squadron also unveiled a full slate of theme nights designed to create a wider entertainment experience around the basketball schedule.

Among the early highlights are Education Day on Nov. 16 against the Oklahoma City Blue, SpongeBob Night on Nov. 24 against the Osceola Magic and Thanksgiving Night one day later in a second matchup against Osceola.

December will include STEM Day, Sensory Friendly Day and Holiday Night, while the calendar continues into the new year with New Year’s Day, Throwback Day, Commander’s Celebration and First Responders Night.

The second half of the home schedule features several additional community-centered promotions, including Mardi Gras Night, Black Excellence Night, Healthcare Heroes Night, Military Appreciation Day and Fan Appreciation Day.

The variety reflects the organization’s effort to make the Pontchartrain Center more than simply a basketball venue.

Games are scheduled across morning, afternoon and evening windows, creating opportunities for schools, families, community groups and traditional sports fans to attend.

Building a New Basketball Identity

The Tixr agreement arrives as the Squadron continue laying the foundation for their first season in the New Orleans market.

With the franchise preparing to play at the Pontchartrain Center, the organization is building out both the basketball operation and the fan-facing side of the team.

Ticketing will be an important part of that process.

A centralized digital platform gives fans a consistent way to buy, manage, transfer and resell tickets while also giving the organization a clearer connection to its audience throughout the season.

The inaugural home schedule includes opponents from across the NBA G League, including the Austin Spurs, Wisconsin Herd, Westchester Knicks, Raptors 905, Delaware Blue Coats, College Park Skyhawks, Cleveland Charge, Maine Celtics and Windy City Bulls.

Laketown’s final listed home date is March 19 against the Maine Celtics, which will serve as Fan Appreciation Day.

With the season opener approaching, the Squadron’s partnership with Tixr adds another piece to the franchise’s launch in Kenner.

The basketball product will ultimately determine what happens on the floor, but the organization is clearly working to make its first season feel established, accessible and community-focused from the moment the doors open.