STWF Sports | FRISCO, Texas | April 21, 2026 — The Frisco RoughRiders continue to enhance the game-day experience at Riders Field, announcing a new partnership with Texas Holy Catering that brings a bold Texas flavor to the ballpark for the 2026 season.
The collaboration introduces a new concession stand located above Section 105, where fans will have access to a menu centered on classic Texas barbecue, wings, and a variety of dessert offerings. Among the featured items is the company’s signature “Dinger,” a specialty treat expected to become a fan favorite throughout the season.
The addition reflects a growing emphasis across Minor League Baseball on delivering an enhanced in-stadium experience that extends beyond the action on the field. For Frisco, that means pairing one of the most dynamic offenses in the Texas League with a food and entertainment atmosphere that matches the energy of the product on the diamond.
The Exciting Experience of the Frisco RoughRiders
“We are honored to partner with such a great organization as the Frisco RoughRiders,” said owners Cody and Lauren Hays in a joint statement. “We are excited to elevate the concession options for Riders fans and offer them some fun and tasty ballpark treats.”
A family-owned operation, Texas Holy Catering has built its reputation across the Dallas-Fort Worth Metroplex by combining traditional Texas barbecue with creative culinary twists. Known for its on-site cooking and custom event catering, the company has become a staple at large-scale events, including the annual State Fair of Texas, where it has drawn attention for items such as Fried Ribs, Fusion BBQ concepts, and its Sopapilla Factory.
That experience in high-volume, high-demand environments made the company an attractive fit for Riders Field, where attendance and fan engagement continue to trend upward. The RoughRiders have consistently ranked among the more innovative franchises in Minor League Baseball when it comes to fan amenities, and this latest move reinforces that approach.
“We cannot wait for fans to try Texas Holy Catering at Riders Field, as they will be a big part of our concession offerings,” said RoughRiders General Manager Scott Burchett. “We’re always looking to add unique items to the food experience at Riders Field, and Texas Holy delivers with some ‘must try’ items.”
The timing of the partnership aligns with a strong start to the season for Frisco, a club that has generated attention for its offensive production and high-scoring games. As the RoughRiders continue to position themselves as a contender in the Texas League, the organization is equally focused on ensuring that the atmosphere inside the stadium reflects that excitement.
From a business standpoint, the agreement also highlights the continued integration of local brands into the Minor League ecosystem. By partnering with a DFW-based company, the RoughRiders strengthen community ties while offering fans an authentic taste of the region’s culinary identity.
For Texas Holy Catering, the opportunity represents both expansion and visibility. Establishing a consistent presence at Riders Field places the brand in front of thousands of fans throughout the season, while allowing the company to showcase its versatility in a fast-paced concession environment.
As the 2026 season progresses, the success of the partnership will ultimately be measured not just in sales, but in fan reception. Early indicators suggest strong curiosity surrounding the new offerings, particularly as ballpark dining continues to evolve into a central component of the live sports experience.
With the addition of Texas Holy Catering, the RoughRiders are betting that a combination of winning baseball and standout concessions will keep fans coming back to Riders Field — not just for the game, but for the full experience.
